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Articles by Raymond Gong

Insights on profit margins, exit preparation, and financial management for home services contractors.

Financial Management

Residential vs. Commercial Contracting: The Financial Reality of Each Business Model

Two Very Different Businesses That Share a Truck Residential and commercial contracting look similar from the outside. Same trades, same licenses, same...

Apr 30, 2026 10 min read
Business Strategy

Contractor Sales & Marketing Funnel Diagnostic: The 3 KPIs That Tell You If You Have a Pricing Problem or a Sales Problem

Most home services contractors who think they have a pricing problem actually have a sales-funnel problem. This guide walks through the three...

Apr 27, 2026 19 min read
Financial Management

How to Price Home Service Jobs for Profit (Not Just Revenue)

Most Home Service Companies Are Underpricing — and They Don’t Know It Here is a pattern we see constantly with home service...

Apr 27, 2026 11 min read
Financial Management

Contractor Payment Processing: The Hidden Margin Killer Nobody Talks About

Payment processing fees eat 2.5% to 3.5% of every dollar your home services company collects. For a contractor running $8M in revenue,...

Apr 23, 2026 18 min read
Financial Management

What Is EBITDA? A Plain-English Guide for Home Services Contractors

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is the number that determines what your home services business is...

Apr 16, 2026 8 min read
Financial Management

Bookkeeper vs Controller vs CFO: What Financial Role Does Your Home Services Company Need?

Bookkeeper vs. controller vs. CFO: what each role does, when you need them, and signs you've outgrown your current financial team.

Apr 13, 2026 11 min read
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