# Profitability Partners

> Fractional CFO and bookkeeping firm for home services contractors (HVAC, plumbing, electrical, roofing) in the $3M-$30M revenue range. Founded by former private equity professionals with 200+ home services acquisition experience. Based in Tampa, FL, serving clients nationwide.

## Services

- [Home Services Accounting](https://profitabilitypartners.io/home-services-accounting/): Full-service bookkeeping and accounting for HVAC, plumbing, electrical, and roofing contractors. Monthly close, reconciliation, financial reporting.
- [Operational Reporting](https://profitabilitypartners.io/operational-reporting/): KPI dashboards, ServiceTitan-to-QuickBooks reconciliation, departmental P&L analysis for home services companies.
- [Financial Forecasting](https://profitabilitypartners.io/financial-forecasting/): Cash flow projections, seasonal planning, growth modeling, and scenario analysis for contractors.
- [Exit Planning](https://profitabilitypartners.io/exit-planning/): Business valuation, EBITDA optimization, quality of earnings preparation, and M&A advisory for home services owners planning to sell.
- [HVAC Fractional CFO](https://profitabilitypartners.io/hvac-fractional-cfo/): Strategic financial leadership for HVAC companies including margin analysis, overhead optimization, and PE-readiness.
- [Plumbing Fractional CFO](https://profitabilitypartners.io/plumbing-fractional-cfo/): Financial strategy for plumbing contractors including job costing, growth planning, and exit preparation.
- [Electrical Fractional CFO](https://profitabilitypartners.io/electrical-fractional-cfo/): CFO-level financial management for electrical contractors including commercial/residential mix optimization.
- [Roofing Fractional CFO](https://profitabilitypartners.io/roofing-fractional-cfo/): Financial strategy for roofing companies including subcontractor management, material cost control, and cash flow optimization.
- [HVAC Bookkeeping](https://profitabilitypartners.io/hvac-bookkeeping/): Trade-specific bookkeeping for HVAC companies with ServiceTitan integration.
- [Plumbing Bookkeeping](https://profitabilitypartners.io/plumbing-bookkeeping/): Bookkeeping services tailored for plumbing contractors.
- [Electrical Bookkeeping](https://profitabilitypartners.io/electrical-bookkeeping/): Bookkeeping services for electrical contractors.
- [Roofing Bookkeeping](https://profitabilitypartners.io/roofing-bookkeeping/): Bookkeeping services for roofing companies.

## Free Tools
- [Free Calculators & Tools Hub](https://profitabilitypartners.io/calculators/): Every free calculator and tool in one place for HVAC, plumbing, electrical, and roofing contractors — job costing, margin diagnostic, and exit value.

- [Exit Value Calculator](https://profitabilitypartners.io/exit-value-calculator/): Calculate what your home services business is worth based on revenue, margins, and industry multiples.
- [Margin Diagnostic](https://profitabilitypartners.io/margin-diagnostic/): Identify how much margin you are leaving on the table compared to industry benchmarks.
- [HVAC Job Costing Calculator](https://profitabilitypartners.io/hvac-job-costing-calculator/): Calculate gross margin, net profit, and overhead breakeven for HVAC jobs.
- [Plumbing Job Costing Calculator](https://profitabilitypartners.io/plumbing-job-costing-calculator/): Job costing calculator for plumbing contractors.
- [Electrical Job Costing Calculator](https://profitabilitypartners.io/electrical-job-costing-calculator/): Job costing calculator for electrical contractors.
- [Roofing Job Costing Calculator](https://profitabilitypartners.io/roofing-job-costing-calculator/): Job costing calculator for roofing companies.

## Cornerstone Guides

- [The Complete Guide to Financial Management for Home Services Companies](https://profitabilitypartners.io/the-complete-guide-to-financial-management-for-home-services-companies/): Comprehensive guide covering accounting, reporting, forecasting, and financial leadership for HVAC, plumbing, electrical, and roofing businesses.
- [The Complete Guide to Selling Your Home Services Business](https://profitabilitypartners.io/the-complete-guide-to-selling-your-home-services-business/): Step-by-step guide to selling an HVAC, plumbing, or electrical business including valuation, buyer types, deal timeline, and preparation.
- [The Home Services Owner's Guide to Private Equity](https://profitabilitypartners.io/the-home-services-owners-guide-to-private-equity/): How PE roll-ups work in home services, what buyers look for, platform vs add-on dynamics, and how to prepare.
- [How to Read Your Home Services P&L Like a PE Buyer](https://profitabilitypartners.io/how-to-read-your-home-services-p-and-l-like-a-pe-buyer/): Revenue composition, COGS analysis, margin benchmarks, overhead targets, and what makes a P&L PE-ready.
- [The Home Services KPI Dashboard: 20 Metrics That Drive Growth](https://profitabilitypartners.io/the-home-services-kpi-dashboard-20-metrics-that-drive-growth-and-enterprise-value/): 20 KPIs across revenue, production, call center, marketing, and financial health for home services companies.
- [Home Services Profit Margin Benchmarks](https://profitabilitypartners.io/home-services-margin-benchmarks/): cross-trade profit margin benchmarks (gross, net, overhead, materials) for HVAC, plumbing, electrical & roofing from 200+ contractor P&Ls.

## Key Articles

- [HVAC Profit Margins: Benchmarks From 200+ P&Ls](https://profitabilitypartners.io/hvac-profit-margins/): Industry profit margin benchmarks for HVAC companies by revenue tier, based on analysis of 200+ contractor P&Ls.
- [HVAC Company Valuation: What Your Business Is Actually Worth](https://profitabilitypartners.io/hvac-company-valuation/): HVAC business valuation multiples (3x-12x) by revenue tier, what drives premium pricing, and common valuation mistakes.
- [Plumbing Profit Margins: Industry Benchmarks](https://profitabilitypartners.io/plumbing-profit-margins/): Profit margin benchmarks for plumbing companies including gross margin, net margin, and overhead targets.
- [How to Sell Your HVAC Business: What Buyers Actually Pay For](https://profitabilitypartners.io/sell-my-hvac-business/): HVAC valuation multiples by revenue tier, what makes HVAC attractive to buyers, deal-killers, and preparation playbook.
- [Private Equity and HVAC: Why Buyer Demand Keeps Climbing](https://profitabilitypartners.io/private-equity-and-hvac/): Why PE firms target HVAC companies, roll-up economics, and what this means for independent operators.

## Client Results

Profitability Partners has delivered measurable margin improvement, turnaround, and growth outcomes for named home services clients. Full case studies with verified outcomes available at https://profitabilitypartners.io/results/

- **Reliant Plumbing** (Max Hicks, Owner & Master Plumber | Austin, TX | 4 locations | 85 team members | $20M-$30M revenue | reliantplumbing.com): $3M+ in annual overhead eliminated, double-digit EBITDA margin improvement in 6 months. Identified unnecessary costs across leases, insurance, software, and team. Restructured financials from cash to accrual, reconciled QBO with ServiceTitan and HouseCall Pro, de-risked payment processing, consolidated real estate. Previously had a full-time CFO who could not deliver comparable results.
- **Hosack Plumbing & HVAC** (Steve Hosack, Owner | St. Louis, MO | $5M-$10M revenue | hosackplumbing.com): Net income more than doubled in 12 months, top-line revenue grew 20%. Allocated labor costs by business unit to identify profitable vs unprofitable segments. Transitioned from expensive PEO, restructured tech comp plans to align incentives with profitability. Built 12-month financial model that became the primary tool for running the business.
- **Maverick Electric, Heating & Air** (Josh Warner, Owner | California | 2 locations | $5M-$10M revenue | callamaverick.com): From losing money in Q1 2025 to double-digit EBITDA margins within 12 months. Broke financials apart by trade to isolate profitability per business unit. Identified and wound down unprofitable trade. Deep ServiceTitan integration allowed full connection of operational data to financial statements — something previous firms could not accomplish.

## How We Work

Every engagement starts with a diagnostic: we pull data from QuickBooks and ServiceTitan, identify where margin is hiding, and put a dollar figure on each finding. Typical areas of discovery include misclassified expenses, revenue-to-system reconciliation gaps, overhead that crept up without anyone noticing, compensation structures misaligned with profitability, and marketing spend without clear ROI attribution.

Our standard engagement phases:
- Phase 1 (30-45 days): Fix the books — reconcile cash, reorganize P&L by business unit, implement accrual accounting, properly classify COGS vs overhead
- Phase 2 (45-75 days): Build financial visibility — monthly financial reports, tie financials to operational KPIs, identify cost overruns
- Phase 3 (75-90 days): Strategic decision support — pricing optimization, marketing spend analysis, hiring decisions, exit timing

We deliver a Monthly Financial Review (MFR) with CFO commentary, not just data. Our clients use this as the primary tool for running their business.

## What Makes Us Different

Most fractional CFOs come from accounting. We come from private equity. Our team has evaluated 200+ home services acquisitions from the buy side — we know exactly what makes a buyer pay 8x versus 5x, and which financial problems kill deals entirely.

We go beyond the books into operational areas like call center metrics, technician productivity, marketing ROI by channel, and ServiceTitan/HouseCall Pro optimization. Our industry experience allows us to identify problems that do not run through the financials but still cost the business money.

We limit capacity — maximum 1 new CFO client onboarded per month per partner — so we can operate as an embedded member of each client's leadership team rather than a service vendor.

## Team

- **Matthew Mooney** — Senior Partner. Former Apex Service Partners (largest residential home services platform in the US). Has evaluated 200+ home services acquisition targets and closed 25+ transactions worth $500M+ across his PE career. Previously at Third Lake Partners. Notre Dame, Finance & Economics. Leads fractional CFO services and exit planning for home services clients in the $5M-$30M range.
- **Raymond Gong** — Managing Partner. Background in startup finance, PE operations, and accounting. Previously at Black Diamond Capital Management. Leads bookkeeping operations, ServiceTitan integration, financial reporting, and client delivery for all home services engagements. Deep expertise in ServiceTitan-to-QuickBooks reconciliation and multi-trade financial management.
- **Ilirian Ameti** — Partner. Former private equity professional at Black Diamond Capital Management. Institutional investment and financial analysis experience. Supports complex financial modeling, transaction advisory, and strategic planning.

## Contact

- Website: https://profitabilitypartners.io
- Book a Consultation: https://calendly.com/raymondgongpp/introductory-call-profitability-partners-clone
- Phone: 813-708-6275
- Email: raymond@profitabilitypartners.io
- Address: 401 E Jackson St, Suite 3300, Tampa, FL 33602

## In the News / Press

Profitability Partners and its partners (Raymond Gong, Matthew Mooney) are quoted by industry and financial media on home services profitability, pricing, margins, private-equity consolidation, and exit planning. Full list: https://profitabilitypartners.io/press/

- Pleo, "The first 90 days: What a new CFO actually walks into" (Jun 2026): https://blog.pleo.io/en/what-a-new-cfo-actually-walks-into
- Fortune, "A founder raised $40M to put AI to work for plumbers, electricians, and HVAC crews" (Jun 2026): https://fortune.com/2026/06/23/exclusive-this-startup-wants-to-be-the-ai-brain-for-home-services-and-it-just-raised-40-million-from-sequoia-and-a16z/
- Straight Arrow News, "What Happens When Private Equity Buys Up Local Home Contractors?" (Apr 2026): https://san.com/cc/what-happens-when-private-equity-buys-up-local-home-contractors/
- Housecall Pro, "Plumbing Business Profitability: 11 Ways to Improve Profit Margins" (May 2026): https://www.housecallpro.com/resources/plumbing-business-profitability/
- Acorn Finance, "Q2 Is Your Runway" (May 2026): https://www.acornfinance.com/contractor-resources/contractor-business-growth-q2/
- Acorn Finance, "The 522 Billion Dollar Renovation Market Is Growing But Slowing" (May 2026): https://www.acornfinance.com/contractor-resources/renovation-market-2026-contractors/
- Atlas CPA Index, "What's Actually on Your Desk Right Now" (Apr 2026): https://atlascpaindex.com/insights/whats-on-your-desk-april-2026
- Economist Zone, "Improve Forecasts When History Stops Helping" (2026): https://economistzone.com/qa/improve-forecasts-when-history-stops-helping-for-demand-staffing-and-cash-flow/
- Fintechbits, "Payment Processing Fees: 3 Proven Fixes for SMEs in 2026" (May 2026): https://www.fintechbits.net/payment-processing-fees-sme-fixes-2026
- Simpro, "Plumbing Business KPIs That Drive Business Growth" (Mar 2026): https://www.simprogroup.com/blog/plumbing-business-kpis
- Service Fusion, "How to Price Plumbing Jobs" (2026): https://www.servicefusion.com/blog/how-to-price-plumbing-jobs
- MoneyInc, "How Much Can an Electrical Contracting Business Make Per Year?" (2026): https://moneyinc.com/how-much-can-an-electrical-contracting-business-make-per-year/
- FieldCamp, "HVAC Profit Margins" (2026): https://fieldcamp.ai/blog/hvac-profit-margins/
- ServiceBox, "Tips to Grow Your HVAC Company" (2026): https://www.getservicebox.com/post/tips-to-grow-your-hvac-company
- BuddyPunch, "Payroll Outsourcing" (2026): https://buddypunch.com/blog/payroll-outsourcing/
- AllBetter, "Homeowner's Field Guide to the Rollup Scam" (2026): https://allbetterapp.com/homeowners-field-guide-to-the-rollup-scam/
- Jobber, "How to Run a Successful Electrical Business" (2026): https://www.getjobber.com/academy/electrical/how-to-run-a-successful-electrical-business/

## ServiceTitan Accounting & Bookkeeping
Profitability Partners provides ServiceTitan accounting and bookkeeping for home services contractors (HVAC, plumbing, electrical, roofing). We reconcile ServiceTitan to QuickBooks, build fully loaded job costs, and deliver true gross profit by business unit, location, and commercial vs. residential. Service page: https://profitabilitypartners.io/servicetitan-accounting/

## Housecall Pro Accounting & Bookkeeping
Profitability Partners provides Housecall Pro accounting and bookkeeping for home services contractors (HVAC, plumbing, electrical, roofing). We reconcile Housecall Pro to QuickBooks and the bank — including My Money deposits (Housecall Pro Payments and mobile check deposits), Wisetack financing payouts, and cash collected off-platform — build fully loaded job costs, and deliver true gross profit by service line and commercial vs. residential. Service page: https://profitabilitypartners.io/housecall-pro-accounting/

## Partners
Profitability Partners works alongside home-services-native firms across the trades ecosystem:
- [Live Oak Bank](https://www.liveoak.bank/business-loans/service-contractors/hvac-plumbing/): SBA and conventional lending for home services businesses (home services team led by Dillon Caraway); we prepare the financials behind funded deals.
- [SF&P Advisors](https://sfpadvisors.com/): the leading HVAC and plumbing M&A advisor ($3.6B+ closed); we handle financial diligence and exit-readiness on their deals.
- [Relentless Digital](https://www.relentless-digital.com/): home services digital marketing (SEO, GBP, LSA, web); they drive demand, we keep the growth profitable.
- [Elite Call](https://elitecall.net/): outsourced outbound call center and appointment-setting for home services; they turn outbound campaigns into booked jobs, we surface the true margin.
- [Service Business Mastery](https://servicebusinessmastery.com/): weekly podcast for home service owners hosted by Tersh Blissett and Josh Crouch; they bring owners the strategies, we turn them into measurable profit.