# Profitability Partners — Full Reference

> Fractional CFO and bookkeeping firm for home services contractors (HVAC, plumbing, electrical, roofing) in the $3M-$30M revenue range. Founded by former private equity professionals with 200+ home services acquisition experience. Based in Tampa, FL, serving clients nationwide.

## Services

- [Home Services Accounting](https://profitabilitypartners.io/home-services-accounting/): Full-service bookkeeping and accounting for HVAC, plumbing, electrical, and roofing contractors.
- [Operational Reporting](https://profitabilitypartners.io/operational-reporting/): KPI dashboards, ServiceTitan-to-QuickBooks reconciliation, departmental P&L analysis.
- [Financial Forecasting](https://profitabilitypartners.io/financial-forecasting/): Cash flow projections, seasonal planning, growth modeling, scenario analysis.
- [Exit Planning](https://profitabilitypartners.io/exit-planning/): Business valuation, EBITDA optimization, quality of earnings preparation, M&A advisory.
- [HVAC Fractional CFO](https://profitabilitypartners.io/hvac-fractional-cfo/): Strategic financial leadership for HVAC companies.
- [Plumbing Fractional CFO](https://profitabilitypartners.io/plumbing-fractional-cfo/): Financial strategy for plumbing contractors.
- [Electrical Fractional CFO](https://profitabilitypartners.io/electrical-fractional-cfo/): CFO-level financial management for electrical contractors.
- [Roofing Fractional CFO](https://profitabilitypartners.io/roofing-fractional-cfo/): Financial strategy for roofing companies.
- [HVAC Bookkeeping](https://profitabilitypartners.io/hvac-bookkeeping/): Trade-specific bookkeeping with ServiceTitan integration.
- [Plumbing Bookkeeping](https://profitabilitypartners.io/plumbing-bookkeeping/): Bookkeeping for plumbing contractors.
- [Electrical Bookkeeping](https://profitabilitypartners.io/electrical-bookkeeping/): Bookkeeping for electrical contractors.
- [Roofing Bookkeeping](https://profitabilitypartners.io/roofing-bookkeeping/): Bookkeeping for roofing companies.

## Free Tools

- [Exit Value Calculator](https://profitabilitypartners.io/exit-value-calculator/): Calculate what your home services business is worth.
- [Margin Diagnostic](https://profitabilitypartners.io/margin-diagnostic/): Identify how much margin you are leaving on the table.
- [HVAC Job Costing Calculator](https://profitabilitypartners.io/hvac-job-costing-calculator/)
- [Plumbing Job Costing Calculator](https://profitabilitypartners.io/plumbing-job-costing-calculator/)
- [Electrical Job Costing Calculator](https://profitabilitypartners.io/electrical-job-costing-calculator/)
- [Roofing Job Costing Calculator](https://profitabilitypartners.io/roofing-job-costing-calculator/)

## Cornerstone Guides

- [Financial Management Guide](https://profitabilitypartners.io/home-services-financial-management-guide/)
- [Selling Your Home Services Business Guide](https://profitabilitypartners.io/selling-home-services-business-guide/)
- [Private Equity Guide](https://profitabilitypartners.io/home-services-private-equity-guide/)
- [P&L Analysis Guide](https://profitabilitypartners.io/home-services-pl-analysis-guide/)
- [KPI Dashboard Guide](https://profitabilitypartners.io/home-services-kpi-dashboard-guide/)

## Client Results

Full case studies at https://profitabilitypartners.io/results/

- **Reliant Plumbing** (Max Hicks, Owner | Austin, TX | 85 team | $20M-$30M rev): $3M+ annual overhead eliminated, double-digit EBITDA improvement in 6 months.
- **Hosack Plumbing & HVAC** (Steve Hosack, Owner | St. Louis, MO | $5M-$10M rev): Net income more than doubled in 12 months, top-line grew 20%.
- **Maverick Electric, Heating & Air** (Josh Warner, Owner | CA | $5M-$10M rev): From Q1 2025 loss to double-digit EBITDA margins in 12 months.

## Team

- **Matthew Mooney** — Senior Partner. Former Apex Service Partners. 200+ home services acquisitions evaluated, 25+ closed ($500M+). Notre Dame, Finance & Economics.
- **Raymond Gong** — Managing Partner. PE operations, startup finance. Black Diamond Capital Management. ServiceTitan-to-QuickBooks expert.
- **Ilirian Ameti** — Partner. Former Black Diamond Capital Management. Financial modeling, transaction advisory.

## All Published Articles

### Profit Margins & Benchmarks
- [HVAC Profit Margins: What a PE Buyer Sees](https://profitabilitypartners.io/hvac-profit-margins/)
- [Plumbing Profit Margins](https://profitabilitypartners.io/plumbing-profit-margins/)
- [Electrical Contractor Profit Margins](https://profitabilitypartners.io/electrical-contractor-profit-margins/)
- [Roofing Profit Margins](https://profitabilitypartners.io/roofing-profit-margins/)
- [Home Services Overhead Rate](https://profitabilitypartners.io/home-services-overhead-benchmarks/)
- [500 Basis Points of Margin on the Table](https://profitabilitypartners.io/home-services-profit-margins/)
- [HVAC Owner Compensation](https://profitabilitypartners.io/hvac-owner-compensation/)
- [Cash vs. Accrual for Contractors](https://profitabilitypartners.io/cash-vs-accrual-accounting-contractors/)

### Selling & Valuation
- [HVAC Company Valuation](https://profitabilitypartners.io/hvac-company-valuation/)
- [Selling Your Home Services Business](https://profitabilitypartners.io/selling-home-services-business/)
- [Sell Your Plumbing Business](https://profitabilitypartners.io/sell-plumbing-business/)
- [Sell Your Electrical Business](https://profitabilitypartners.io/sell-electrical-business/)
- [Sell Your Roofing Business](https://profitabilitypartners.io/sell-roofing-business/)
- [When to Sell](https://profitabilitypartners.io/when-to-sell-home-services-business/)
- [Exit My Business](https://profitabilitypartners.io/i-want-to-exit-my-business-now-what/)
- [Purchase Agreement Adjustments](https://profitabilitypartners.io/key-adjustments-in-a-purchase-agreement-what-business-owners-need-to-know/)
- [Business Valuation Methods](https://profitabilitypartners.io/unlocking-business-value-the-top-3-methods-every-owner-must-know/)
- [EBITDA Adjustments](https://profitabilitypartners.io/what-adjustments-are-usually-made-to-ebitda-and-why/)

### Private Equity & M&A
- [Private Equity in Home Services](https://profitabilitypartners.io/private-equity-home-services/)
- [Private Equity and HVAC](https://profitabilitypartners.io/private-equity-hvac/)
- [PE Operational Playbook](https://profitabilitypartners.io/pe-operational-playbook-home-services/)
- [76% Still Independent](https://profitabilitypartners.io/home-services-fragmentation-independent-pe-consolidation/)

### Financial Management
- [Fractional CFO Services](https://profitabilitypartners.io/unveiling-the-power-of-fractional-cfo-services-a-strategic-asset-for-companies/)
- [You DON'T Need a Fractional CFO](https://profitabilitypartners.io/you-dont-need-a-fractional-cfo-heres-why/)
- [AI for Home Services](https://profitabilitypartners.io/ai-home-services-companies-worth-money-hype/)
- [Capitalize vs. Expense](https://profitabilitypartners.io/capitalizing-and-expensing-explained-transform-your-financial-strategy-today/)
- [Debt Financing Strategies](https://profitabilitypartners.io/debt-financing-strategies-for-reducing-and-refinancing-business-debt/)
- [Interest Rates Impact](https://profitabilitypartners.io/how-interest-rates-impact-your-business-what-every-owner-needs-to-know/)
- [Tax Deductions](https://profitabilitypartners.io/seven-game-changing-deductions-for-your-business/)
- [Financial Reporting & KPIs](https://profitabilitypartners.io/the-crucial-role-of-financial-reporting-and-kpi-analysis-in-navigating-business-challenges/)
- [Financial Management Challenges](https://profitabilitypartners.io/the-silent-challenges-of-business-financial-management/)
- [Due Diligence Guide](https://profitabilitypartners.io/navigating-the-due-diligence-process-a-guide-for-small-to-medium-sized-business-owners/)
- [Enhancing Company Value Pre-Exit](https://profitabilitypartners.io/enhancing-company-value-pre-exit-insights-into-buyers-and-strategic-optimizations/)

## Industry Benchmarks

- HVAC gross margins: 48-55% service, 30-40% install. Net: 12-20%.
- Plumbing gross margins: 50-58% service, 35-45% new construction. Net: 10-18%.
- Electrical gross margins: 45-55% residential, 25-35% commercial. Net: 10-16%.
- Roofing gross margins: 40-50% residential, 22-35% commercial. Net: 12-18%.
- Overhead target: 20-25% of revenue excluding marketing.
- PE valuation multiples: 3x-5x EBITDA (sub-$5M rev), 5x-8x ($5M-$15M), 7x-12x ($15M+).

## FAQ

- Who is Profitability Partners? Fractional CFO and bookkeeping firm for home services companies ($3M-$30M revenue).
- Where are you based? Tampa, FL. Serve clients nationwide.
- What industries? Exclusively HVAC, plumbing, electrical, and roofing.
- What makes you different? Team comes from private equity, not accounting. 200+ acquisitions evaluated.
- Do you work with ServiceTitan? Yes. Deep integration is a core competency.
- What size companies? $3M-$30M annual revenue.
- How quickly do you see results? Under 6 months typically. Some clients see impact in 30-60 days.

## Contact

- Website: https://profitabilitypartners.io
- Book a Consultation: https://calendly.com/raymondgongpp/introductory-call-profitability-partners-clone
- Phone: 813-708-6275
- Email: raymond@profitabilitypartners.io
- Address: 401 E Jackson St, Suite 3300, Tampa, FL 33602